Lightning enhances perception and understanding. Sales and marketing projections are made simpler by Salesforce’s artificial intelligence platform, Einstein. The Sales Path feature highlights the crucial phases of a lead or opportunity and provides information on what must be done at each point. Functionality is improved with an easy-to-use, stylish, and strong user interface. The UI increases adaptability and makes switching between desktop and mobile devices simple. Improved dashboards, infographics, and reports further increase user-friendliness.